Company
In the heart of Sardinia, our company is the result of a Sardinian confectionery tradition passed down through three generations. With deep roots tied to the land and authentic flavors, the Masini family has always prioritized quality and authenticity above all else.
For us the Masini family, simplicity is extraordinary.
Famiglia Masini
A BEAUTIFUL
STORY TO TELL
Sardinia, a land of ancient traditions and authentic flavors, has always been rich in history and culinary culture. Among its mountains and coasts lie recipes that tell the story of the island’s simple and genuine way of life.
For us, the Savoiardone di Sardegna is much more than just a biscuit. Perfect for starting the day with a wholesome and nutritious breakfast, it shines in tiramisù and transforms into new culinary interpretations as a base for creative and refined desserts. With its soft texture and delicate flavor, it remains a symbol of tradition while adapting to modern tastes, continuing to surprise anyone who enjoys it.
ORIGINS
One of the symbols of this tradition is our Savoiardone Tipico, a biscuit deeply rooted in Italian history. Its origins date back to the 14th century when it was first created at the court of Count Amadeus VI of Savoy. Over time, the recipe spread across the territories under the influence of the Sardinian-Piedmontese Kingdom, eventually reaching Sardinia, where it was reinterpreted with a local touch. This adaptation enriched its flavor, making it even more unique and distinctive.
1950
In the 1950s, Nonna Anna, Aunt Bàrtola, and Aunt Nanna began crafting the homemade Savoiardone di Fonni, creating a tradition that would forever define our family’s history.
1975
Starting in 1975, Mario Masini joined his mother and aunts, mastering the art of preparing the traditional Fonni biscuit, also known as pistocu de cafei. Thus, the recipe continued to be passed down with the same passion and dedication.
1982
In 1982, the first nucleus of the company came to life in Fonni, thanks to the initiative of Mario Masini, marking the beginning of a journey that would bring the family tradition to new horizons.
1987
In 1987, Gianni decided to join his brother Mario, bringing new energy and expertise to the business. This led to the creation of MaGi Dolciaria, combining their names and carrying on Nonna Anna’s legacy. That same year, the Savoiardone di Sardegna trademark was officially registered, marking a pivotal step in preserving the family’s confectionery tradition.
1999
In 1999, brothers Mario and Gianni Masini established a limited liability company named Tipico, blending the family tradition with a modern vision. Through steady growth, the company developed the scale and capabilities needed to succeed in both Italian and international markets.
2018
In 2018, with the arrival of the third generation of the family, I Masini S.r.l. was founded by Pietro, Marco, and Carlo Masini, continuing the family legacy with an eye toward the future.
2022
In 2022, the company took another step forward in its evolution, introducing the Tipico Tiramisu Kit to the market. With the same care and attention that has guided us for generations, we created a product that allows you to recreate tiramisu at home using our Savoiardi di Sardegna.
EVOLUTION OF TRADITION
THE TRANSITION TO THE THIRD GENERATION
Each generation of the Masini family has contributed to preserving and innovating our cherished legacy, keeping Sardinia’s culinary traditions alive. In 2018, Pietro, Marco, and Carlo Masini joined the company, representing the third generation and continuing with the same passion and dedication that have always defined us.
They not only represent the future of the company but also embody the perfect balance between respect for our roots and a forward-looking approach to innovation. Thanks to their dedication, our Tipico brand has continued to grow, bringing the Flavors of Sardinia to tables around the world while never forgetting the values of simplicity and authenticity that have defined who we are.
TIPICO, THE GOODNESS OF SARDINIA
A FAMILY BRAND
Tipico is the brand of our family, the Masinis, who have been leaders in the bakery products industry for years. Our roots are deeply embedded in Sardinian artisanal tradition, yet we have evolved from regional leaders to an established presence in international markets. Every day, we commit to excellence in everything we do, proudly bringing the genuine flavors of Italian and Sardinian tradition to tables worldwide while preserving the artisanal craftsmanship that sets us apart.
FROM HOME BAKING TO
A FULL-SCALE PRODUCTION FACILITY
For us at Tipico, marketing is not just promotion but a strategic service designed to support businesses that choose to stock our products. Advertising has played a key role in strengthening customer loyalty and attracting new consumer segments, contributing significantly to the growth and visibility of our brand.
This commitment to a sustainable supply chain reflects our dedication to responsible and high-quality production, aligned with our values and respect for the environment.
OUR TEAM
MARIO MASINI
Amministratore Delegato
PIETRO MASINI
Responsabile Commerciale
ALICE ANGIUS
Junior Sales Manager
GIOVANNI FALCONI
Responsabile Amministrativo
MARCO MASINI
Responsabile Produzione
CARLO MASINI
Responsabile Qualità
GIANNI MASINI
Responsabile Lavorazione Materie Prime
A CONSTANT FOCUS ON
MARKETING
For us at Tipico, marketing is not just promotion but a strategic service designed to support businesses that choose to stock our products. Advertising has played a key role in strengthening customer loyalty and attracting new consumer segments, contributing significantly to the growth and visibility of our brand.
Over the years, we have strengthened our presence across traditional channels, such as TV and print media, catering to both B2C and B2B audiences. At the same time, we have embraced the digital world with campaigns on Google Ads, Display Advertising, Direct Email Marketing, and a strong focus on Social Media and Influencer Marketing initiatives.
INTERNATIONAL
FAIRS
Participating in international fairs is essential for the growth and expansion of our brand on a global scale. Over the years, we have established our presence at some of the most prestigious industry events, such as TuttoFood Milano, Anuga, Coex Food Week, Fancy Food Show, Cibus, ISM, and Foodex Japan. These fairs offer us not only the opportunity to present our Savoiardone and the excellence of our products to an international audience but also to engage with the latest trends in the food market and strengthen relationships with partners and clients worldwide.
For us, attending these events is essential to continue being ambassadors of Sardinian culinary tradition, bringing our authentic and genuine flavors to tables in increasingly distant markets.
OUR
CERTIFICATIONS
The IFS FOOD, HALAL, and KAT certifications are a tangible testament to Tipico’s commitment to maintaining the highest quality standards and adhering to rigorous safety and transparency protocols. These recognitions not only confirm the quality of our products but also reflect our dedication to meeting the needs of diverse markets and consumers while respecting sustainable and responsible practices. For us at Tipico, obtaining and maintaining these certifications demonstrates our ongoing pursuit of excellence, allowing us to deliver unique, safe, and top-quality products to our customers.
KAT DA ELIMINARE.
OUR
GOAL
With the ambition to share the excellence of Sardinian tradition with the world, we aim to become global leaders in the sweet and savory bakery products sector. Our production process combines craftsmanship and innovation, ensuring superior quality in our Savoiardone and every creation. We are dedicated to spreading the authentic and genuine flavors of Sardinia, bringing the uniqueness of its culinary traditions to homes around the world, and proudly serving as ambassadors of our homeland.
